Sunday 30 November 2008

Feedback #3

well done - some interesting technical observations. Your blog has improved, however can you go back do the following so that it is easy for me to review your previous grades:
1. change titles to start with your initials so I can see whose analysis is there at a glance (for all posts)
2. Double check spelling, punctuation, paragraphing - use subheadings if necessary
3. Can you let me know if you have made any changes to your textual analysis as per my feedback so that I can go back and re-read them.

At the moment, you are working at a 3+/4- level. To secure a level 4 (which you all need) for planning, then you must go to town on this blog.

Also - all analysis should have a link to the actual video or imbed the clip.

Thursday 27 November 2008

Technical Analysis – Africa Shox – Leftfield and Afrika Bambaata

Evaluation

It is evident from my analysis that the duration of each shot does not exceed more than two seconds. However there is a longer shot of around 25 seconds but this shot uses camera movement to design a fluid, interesting shot. This technique seems to be an alternative technique to fast paced cutting. This is because the camera moves in different directions resembling a journey. It is not still so the shot doesn’t necessarily seem longer than the others, at least it is not obviously longer than the other shots when viewed passively. This effect adds fluidity to the process of revealing and anchoring s with the main character. It also gives us more detail of where he is and his surroundings which is s good way in setting the location. Other than this shot, the majority of the shots are between 1 and 2 seconds long. This follows the timing of the music and can add more detail in mise-en-scene whilst telling a longer story in a short amount of time. The shots follow in chronological order and are continuity edited. This allows for the narrative to flow through the invisible cuts.
The movement of the camera is also essential to making the cuts go unnoticed. For example, when we see the pigeons taking off, the camera starts pedding upwards. It then cuts to a shot, still pedding up, of the pigeons flying higher up. This means that the middle part of the pigeon’s flight not in the sequence but the audience will fail to notice this. This technique is seen throughout and by cutting whilst the camera is moving, to a shot where the camera movement is continued, the cutting goes unseen.
The majority of shots and MLS, MS, MCU and CU. This allows the main character to always be the focal point of the video, thus giving us the meat which builds up a star persona. These shots also position the audience with the character which means that a certain degree of emotion can be obtained through POV shots an reaction shots. This video uses this technique to convey pain and anxiety.
The video also uses other techniques. It is fairly voyeuristic of pedestrians and films them from low camera angles which connote degradation when used I this way. The camera also zooms into a group of pedestrians from a distance which has connotations of the paparazzi intruding, stalking and spying. The video also uses still shots to good effect. When the main character’s arm breaks off we get a still CU of another man’s face which doesn’t react to the situation or help the main character. The fact that he is filmed in CU with a low camera angle makes the man seem pretty sinister. However, this is anchored further as the camera doesn’t move, as though it had been stopped dead by the man’s callous.
I think it would be a good idea to use the voyeuristic shots used in this video and also using still shots in this way would be a great help in constructing the mood of our video. Furthermore, I will use cutting on action to conceal the cuts and I may even use a longer, more fluid shot to match the baseline in our chosen track.

Wednesday 26 November 2008

Analysis of TV Heart Attack - Bang Bang Bang Music Video
From watching this music video it is clear that videos from the genre we are looking at uses quick and very short shots, this is apparent as the longest shot lasts around 2 seconds and the shortest one lasts around half a second. This video which is a noir video has hardly any or no static camera shots. Looking at the video the shots are always panning back or across the artists or the females or males within the shot, this moving means that the longer shots within the video don’t seem as long.
I analysed the first 2 minutes and 6 seconds and sound that there were 100 shots within this time, although some were repeated, this will help when making our video as knowing short repeated shots are as good as ones that have not been shown before. The noir element is clear within this video as it is in black and white as well as having shadows showing a figure with a gun killing the boxer. What I did notice is that there were not very many angled shots within this video, it may have been that they were not appropriate but more so that they were not always needed, there were a lot of flat shots especially when showing the band with close ups of their faces.
An interesting idea that I noticed in this video was the idea of the reverse narrative, this is common within the noir structure in films and music videos. The way the dead boxer was shown at the begging and then the story was told through the video. This was linked in with the cuts of the band playing witch is an idea for our music video.

Technical Analysis

Technical Analysis-Evaluation

I have found the technical analysis of ‘Time is running out’ film noir music video version by Muse useful because it has showed me the sheer volume of shots needed to make a successful music video. This can be seen through there being 100 shots in the first two and a half minutes of the video. It was also useful because it showed the shot length needed to make a good music video, this can be seen by the fact that the longest shot in the video was around four seconds. In this music video there is continuity editing and this gives the video smooth cuts which make it flow with the song. Furthermore, jump cuts are used to cut between the male and female characters when they are is different places, there are also a few fades used to go from one shot to another which are used successfully because they enhance the feeling of mystery in the music video. This evidence will be useful in our music video because that is the effect that we are aiming for. The Close-Up shot of the main characters is most predominantly used in this music video which enables the producers to use the film noir elements of the music video through close-up shots of the character’s faces cast in shadows. There is not a lot of camera movement in the shots because they are so short, however, one successful camera movement was a pan down the body of the male protagonist. The music video is also useful because it shows how certain camera angles can be used successfully, for example, there are a lot of low camera angles tilting upwards at the main male character, giving him power over the female character. The narrative is constructed technically in this music video through the use of cuts between male and female characters and jump cuts between the two characters watching each other and their reactions. There are a few close-up shots that are repeated in the music video, for example shot 13 is repeated as the 15th shot. This music video will be useful in our planning because it will help us form our storyboard because it gives an idea on the amount of shots needed to make a good music video. Furthermore, this technical analysis has been useful because it is a low budget, amateur version of the music video for the original track and this is what we will be aiming to achieve.

Monday 24 November 2008

Audience Research Results/Analysis

Focus Group-Results

After gathering our focus group of ten males aged 17 to 35 together, we played our track choice to them and asked them to think about what feelings the track, Sneaker Pimps-‘Spin Spin Sugar Armand’s Dark Garage Mix’, gave them. The general feeling was that the track generated a feeling of strangeness with most of the focus group feeling that the song gave a suggestion of drug and alcohol abuse. One member of the focus group said that the song “had a feeling of a diabetic having a sugar rush,” this seemed a good idea for a part of our proposed narrative because it would create a link between the lyrics and the visuals. After asking the focus group to tell us how they would make a music video for the song, a development of the previous idea was made by a fellow media studies student. He suggested that the lyric “spin spin sugar” could be used as a suggestion of taking cocaine in order to build a link between the lyrics and the visuals. This member of the focus group had the idea for a music video as “the main character getting high and then seeing the effects of it with shots of the character spinning to make the people watching feel how he is.”

We then asked the focus group to think of a word or phrase that would describe the track and their thoughts about the music video they visualise for the track. Their responses were:
“Someone in a club”
“Club scene, pills”
“Disorientated”
“Shaky camera”
“Strobe light”
“Colours changing”
“Drunk”
“Dark”

We then described our idea for the music video to the focus group and asked how we could develop our idea. The focus group thought that a narrative music video was the best way to present it, they agreed with the idea of a male main character but one member of the group thought that it would be better with a young woman following him; “a man being tormented by a woman”. Another member of the focus group suggested: “making a storyline similar to how it is in ‘Skins’ with a shaky camera,” another person then suggested slowing any possible shot of characters to fit the speed of the song.

We then asked what the focus group would use as camera shots in our idea for a music video to the track. One member of the group responded that; “there should be shots of the character spinning around out of control when the main lyric comes on.” After hearing our idea of using shots of the main character in mirrors and reflections one member of the group suggested a shot “with the camera behind the person showing their reflection in the mirror”.

Conclusion

Overall, we came to the conclusion that the focus group was a success because the people in it agreed with our idea for a music video to the track. It was most useful in that the group gave us a number of different ideas and suggestions for shots which have widen our possibilities of parts of the narrative and kind of video we are aiming for. We have been wanting to make our music video postmodern and noiresc and certain ideas from the focus group which we haven’t thought of will allow this to happen. The idea of having a female following the male character and “tormenting” him will make the video postmodern because it would portray the woman as having power over the man, challenging the ideological discourse of hegemonic masculinity. This idea was even more useful by the fact that it means we can possibly incorporate a female character into the music video which will fit the track more because the track is sung by a female artist. Another idea that made the focus group successful was the idea of a camera shot over the character’s shoulder focusing on their reflection, when discussing the focus group we developed this to an idea about a shot of the character being extremely pale and then cutting back to them being normal.

Overall, our audience research is useful because it shows us what our niche audience look for and expect in a music video for an alternative, dark garage song.

Tuesday 18 November 2008

Audience Research plan-Focus Group

Our audience research will be in a focus group in form time. We will use qualitative research in order to gain different ideas and make the participants more active in creating good ideas. The purpose of our audience research will be to find out how other people would respond visually to the track. We are expecting to gain new ideas for shots, locations and narrative; this will test the quality of our original idea and will give us new ideas which will create more variety in our video. Our sample audience will be a young demographic of around 10 people who listen to a lot of alternative music, this will enable our focus group to respond with good ideas because they have experience of the genre. The media stimulus will consist of playing the track a few times to the group and showing them our mood boards and pitch our idea to them. We will use open questions such as "what do you think of the track" "what images spring to mind when you here the song" "how would you visualise the music video".

Feedback #1

Harry/Jamie/Andy,

This blog shows evidence of your ideas and discussion, however it is very messy and although your comments on each other's ideas can be informal, it is not appropriate to write in txt format - you need to go back through the blog, give each post a suitable title, punctuate properly and spellcheck, remove the "discussion" posts and instead cut and paste them into the comments sections and generally organise this so that it seems like an A2 piece of coursework.

Also - you still need to evaluate and comment on your moodboards (jamie - where is yours?). I can't see what your logic is at the moment in your response to the track.

Finally - you should have chosen your second textual analysis on the basis of the final chosen track. Be specific as to why that analysis would be useful. My other concern is that as a group, your textual analysis is not detailed enough for a level 4. You also need to include at least a link, if not an imbedded Youtube video of the video that you have analysed on the post.

At the moment, this is level 3 planning. Not all auteur research is present, it is a little disorganised and the individual research doesn't seem focused on your task. You must invest time in improving this.

Chosen track - I think this could be a very promising track, however with a lead female vocal, you would expect a female in the video... have you thought about this?

Monday 17 November 2008

Ananlysis-Oxide and Neutrino-Devil's Nightmare

This music video was released for the soundtrack of Tomb Raider. It is mainly performance based but with action shots and CU's of Angelina Jolie. This is to promote the film. It further promotes the film through amplification as the pace of the track and the MC is closely matched and therefore amplified by the fast, continuity edited cuts. The video also promotes the artists. Many of the shots are CU's of, primarily neutrino MCing and secondly DJ oxide. This makes up the meat of the video and helps to sell the band through associations with them and their music. The artists are represented as tough. This is done firstly by the costumes. The opening shot is of Neutrino standing up. He is wearing an orange boiler suit which has connotations of high security incarsaration which is symbolic of Neutrino being outside the law and society, essentially showing that he is free from society's chains which therefore makes him an inspirational figure. The location is also bends this reading. He is performing on a flat and sandy floor surrounded by shadows. This symbolises that he doesn't need material goods as he has nothing in the video to imply this. When you couple this with the former idea, it clearly connotes an anti-capitilist discourse. The sand also has other connotations. The music has an ethnic, typically hollywood, ancient sounding tune. When you link this element of the music with the sand and the Egyptian symbol tattoed on his back, along with the context of Tomb Raiser, Neutrino seems to be presented as some sort of Egyptian diety. This is because firstly, he is presented as ouside the law, he is then presented as anti-capitilst, it then shows him with a pagan symbol on his back, and finally he laughs at the invisble force attacking him in the final shot.
The video also discourses Laura Mulvey's theory of the male gaze. Most music videos objectify women and according to Goffman, Jhally and Kilborn, women are often dismembered with shots only showing particular body parts. In this musci video, Angelina Jolie is not presented in this way. although we look at her through the refelctions in the male character's eyes which connotes voyeurism, she is not dismembered or objectified. We see actions shots which discourse femine ideologies and we also see her from MS's which don't allow for any one body part to be fetishised.

If I Were a Boy- beyonce-second video analysis

This video follows the genre characteristics of the genre in parts, some of the video follows the single female artist through the dissection of her showing her waist and when she is changing it focuses on her chest area. Although it does not show her singing which is common features in most female artist’s videos. This is similar in the way that she does not caress her own body to show her as an object that others desire.
Within the video there is no link between lyrics and the visuals as there is no lip syncing although the words are representing what is going on in the narrative of the song. The music of the song is connected to the video as the cuts in the music are also similar to the cuts in the video, this make the music flow with the video and making it seem more in time.
The video has close ups of the artist and her boyfriend which show emotion and the reactions to what is happening within the video, this shows how the male character is feeling when the female is going out with the other police officers.
There is a notion of voyeurism within this video as there is a constant POV of the male watching the female, this is not made clear if its actually true or if it is just showing what she is doing, and then a reaction shot of the male. This gives a notion of looking or watching but there is not use of mirrors or camera when the female is working.
This video is a clear narrative based video with the story of a cheating wife who’s job is a police women, this shows her in her job and her social life but then at the end of the video it turns out that her husband was the one cheating, this makes it go against any stereotypes and represents the two characters in a different way to most videos.

Sunday 16 November 2008

music video analysis 2-The Twang--'2 Lovers'

The music video for '2 Lovers' by The Twang has a clear constructive narrative with relationships constructed between the lyrics and visuals with the line "it's in his nature" and the shot of him breaking into a car, stealing it and then selling it.  The music video has continuity editing and uses jump cuts between the story of the male character and the female character.  It has focused viewing through the intertextual references to the British gangster genre.  The '2 Lovers' music video shows amplification as the mark of a music video auteur in which the music video amplifies the song's meaning.  This music video stands up to repeatability because the viewers will enjoy the narrative and the role which the character plays and the role of Danny Dyer makes the video watchable and, therefore successful.

The intertextuality in the music video makes it postmodern because it has clear uses of Bricolage which can be seen in the scene of the male character playing poker and the shots of the characters throwing money onto the middle of the table have a clear reference to the poker scene in 'Lock, Stock and Two Smoking Barrels'.  Furthermore, there are intertextual references to 'Football Factory' through the character which is played by Danny Dyer.  The clear intertectuality in this music video makes it postmodern because it uses the generic conventions of the British gangster genre and the intertextual relay of all British gangster films has brought the typical narrative with it into the music video.  This shows clear elements of postmodernism because it is blurring the boundaries of the British gangter film industry and the music video industry.

Moreover, the video has a lot of social realism through it being shot in urban streets of London and it looks like it is shot in real life.  There is more social realism seen in the scene where the female character is arguing with her family.  These shots denote young, working class people rebelling in shots such as when the male character loses at poker and tries to steal the money that he lost and fight his way out.

Friday 14 November 2008

Wednesday 12 November 2008

Tuesday 11 November 2008

chosen track

http://uk.youtube.com/watch?v=zciWTiCdEsA
Sneaker Pimips- Spin Spin Sugar (Armand Van Helden Dark Garage Mix)

Narrative with film noir elements
using mirrors/reflections notion of looking etc.
filmed at night

character thinks their being followed
being drunk?? spinning and staggering to insinuate either drugs or alcohol use!

Monday 10 November 2008

http://www.youtube.com/watch?v=zUtoAOIcSpQ scissor sister interesting song, sorta electric

much better song http://www.youtube.com/watch?v=-GJPcs7WcPU---stand by, scratch perverts....this could really work..more your kinda music harry
Reply to Jamie's comment-

I think that an electronic song would be easier. The problem with indie and rock, hip-hop, rnb etc is that the songs are often primarily about the lyrics whereas electronica music is about the actual music. I think this is easier to work with because the music can be interpreted however we like where as with indie and rock and stuff it's all about the lyrics so our video would generally have to work with the lyrics and as the lyrics are less open for interpretation, our ideas surrounding the video would be much more limited and i reckon this would make it harder to do and get good marks.

Sunday 9 November 2008

videos

yer there are loads that should load, just choose that one as it was the first one I saw,

and the snow patrol song is gd..does it have and official video, or just ones made by people,
also i presume we are going for a narrative video as the vids we have looked at would all have a strange narrative to them.

wheres Andrews input
shut your eyes by snow patrol?

red hot chilli peppers-venice queen

http://www.youtube.com/watch?v=qe2hyXoBzkQ&feature=related

This song is great, and im quite sure there isn't an official video, great video for narrative and have the choice of lip syncing, would work either way

lyrics-where you come from, where you going....could allow for verity of shots,
could film over a number of locations, would work in most places
narrative- could work up to the meeting of a girl , traveling

Infected mushroom idea

Look at heavyweight by infected mushroom. its ambient and soothing. listen to the whole 9mins because it changes so much all the time so if you only listen to the beginning you won't know what the rest of the song is like at all. We could do any sort of narrative with this because it's really versatile, we could decide on best 4mins and cut out the rest of the song. It's quite a nice piece of music and very powerful at times. This could make our video good whatever we do if we can extract an emotion from the audience using the song, then the video only has to interpret the track and funnel the emotional response in the way we want it to. This would link the emotion from the song with the video and the video will cause it rather than the song.
my last post was meant for killers not razorlight.

Could do razorlight but a song dat wasn't about london would be better cos we'd be filmind in twells. and for an illustration video as you suggested, not filming in london would undermine the illustration.
The ideas allright but it's all been done before. It would be easy to do which is an advantage. I do think we could get a better song though. No offence but that killers song is a tad boring, there's weird songs on my library that would fit a slow kind of distorted, slightly depressed narritive plus my brothers got many emo and indie tunes as well and i'm sure you two have loads of songs that would be better than get trashed. I mean i don't mind doing that song but i reckon we could get a better song if we get together and think it through. To be honest with you there are loads of songs that sound similar to it but its to samey through out. other, similar songs that are technically better and more interesting would allow us to put together a better video but i reckon that that song would sort of limits us.

North London Trash-razorlight

http://www.youtube.com/watch?v=krrFKyB97IQ&feature=related

this is video seems good, could be filmed in the built up areas of tunbridge wells, low lighting with images that relate to the lyrics such as the girlfriend and money. could be filmed with one person going into a bigger group.

Friday 7 November 2008

http://uk.youtube.com/watch?v=6g7xo7NUX98

The Killers- 'Get Trashed'

Would allow the video to be narrative-based. I can picture it in low lighting to emulate the early hours of the morning when the sun is rising. The character would be walking home after a night out maybe at a party. It would have narrative fuzz of why he is unhappy linking to the lyrics "I'm a jealous mess".

Different narrative maybe...

Tuesday 4 November 2008

Where's Your Head At? -Basement Jaxx- Analysis

Where's your head at is an alternative video. The message of the track is asking the audience about how they feel psychologically. It seems to ask this with is certain amount of irony becuase the scientists in the video, who are supposed to represent the elite and to some extent, the most sensible and reliable, have gone completely mad by donating their time to swapping monkeys faces with human faces. This basically tells the audience that everyone, including the most sensible, are going insane and that the listener might as well. This is because the song asks about the viewers mental well-being through the lyrics which, while watching the video, forces the viewer to compare themselves to the madness of the scientists. Another reading may describe the madness surrounding the audience as the individuals. The main character, who we are positioned with enters the facility expecting nothing but formality. After a few minutes, he realises that everyone around him is mad. This may be a message to the audience telling them that the government, police, their bosses and all the other people who hold authority, have lossed their mind. Other than this, this music video can be interpreted as the music making the scientists mad. In this case, the song lyrics are directed at the man in the video, and therefore the audience as well. They therefore challenge the listener by saying are you off-the-wall enough to join in and listen to the song.
The meat of the video is shown through CU's of monkeys that have the band members faces. This is somewhat trippy and disturbing but represent the corse song and the alternative, cutting edge ethos of the band. The music video is essentially an advert, it requires an active audience and will appeal to Basement Jax's target audience who will appreciated the video as a work of art. The video is also quite different from most other videos so it has the ability to attract and draw the attention of passive viewers. This makes it an affective marketing product as people will want to see the video after talking about it with their freinds. This means that the song will get a lot of listeners.
The video is essentially amplification as it the cuts are short and in time with the music, and the lyrics also share meaning with the video. There is a lot of narritive fuzz, for example we don't know why the man is in the lab, we don't know if he gets away etc. For this reason it has not got a clear narritive. The main style in which the video is shot is typical continuity editing. It seems that the director has left out the camera effects to make sure the message of the track and video remain as impressionable to the audience as possible.

Monday 3 November 2008

Chris Cunningham has made charicature sculptures, robotic arms and other models for films such as Alien3, Judge Dredd and AI as well as working on computer games. He has also worked with artists such as aphex twin, madonna and bjork.
In my opinion, his most interesting work has come from directing Aphex Twin music videos. His most famous being come to daddy, however, my favourite is rubber johnny.
This video uses low quality camera with night-vision lense and films a strange creature up-close. The shooting of the video is unprofessional and looks like a mock up of alien caught on camera conspiracy. THe creature, "john", is being offered food and is being talked to as if he was a young child by an unkown adult. John starts to scream and the music starts. There is a soundscape which is presented on screen with a serious of quick cuts between a flashing light which turns the video light and dark and with a Chihuahua. The final cut is to John which shows his full body stretched over a strangely designed wheelchair. His head has been made with prostethics to make it huge and hang over the chair. He then goes mad and starts to dance. The low level lighting, the jump cuts and fast-paced cutting along with countless special effects and flashing lights make an extremely strange and trippy video. The location is unknown, it looks llike a backstreet laboratory that gives a home to freakish humanoid but this is unclear.

Sunday 2 November 2008

ok go-here we go again analysis

The ‘OK GO’ music video is similar to others in its genre, the characters are all dancing in time are generally all in the shot continuously. As the dancers are rotating it means all of them will be at the front at one time in the video, showing each of them it normal within a routine video. This is similar to others but where it changes is that it only has one take and doesn’t cut at all. Giving one shot means that the routine was done in one making the video seem more impressive then other music videos of its type. Having a static camera gives a clear viewing direction and this means that the 4th wall gets broken when the lead dancer and singer looks at the camera when lip syncing to the song. Showing one person for long periods of time represents him as the main singer and he is also the only one singing.
This video is a clear performance based one with not narrative structure in it at all. It stands up to repeated viewing as the dancing is not repetitive and the treadmills give the audience a fascination with the video, so it stands up to repeated viewings.
The visuals are linked in multiple ways to the singing as well as the dancing. It is linked to the singing as actions mimic the words of the song, this is shown the line “jaw to the floor”. This singer then shows his jaw dropping to animate this line. The visuals are linked to the dancing as when the music stops near the beginning the dancers stop moving, then carry on when the music starts. This helps the viewer feel connected with the music.