Audience Research plan-Focus Group

Our audience research will be in a focus group in form time. We will use qualitative research in order to gain different ideas and make the participants more active in creating good ideas. The purpose of our audience research will be to find out how other people would respond visually to the track. We are expecting to gain new ideas for shots, locations and narrative; this will test the quality of our original idea and will give us new ideas which will create more variety in our video. Our sample audience will be a young demographic of around 10 people who listen to a lot of alternative music, this will enable our focus group to respond with good ideas because they have experience of the genre. The media stimulus will consist of playing the track a few times to the group and showing them our mood boards and pitch our idea to them. We will use open questions such as "what do you think of the track" "what images spring to mind when you here the song" "how would you visualise the music video".