music video analysis 2-The Twang--'2 Lovers'

The music video for '2 Lovers' by The Twang has a clear constructive narrative with relationships constructed between the lyrics and visuals with the line "it's in his nature" and the shot of him breaking into a car, stealing it and then selling it.  The music video has continuity editing and uses jump cuts between the story of the male character and the female character.  It has focused viewing through the intertextual references to the British gangster genre.  The '2 Lovers' music video shows amplification as the mark of a music video auteur in which the music video amplifies the song's meaning.  This music video stands up to repeatability because the viewers will enjoy the narrative and the role which the character plays and the role of Danny Dyer makes the video watchable and, therefore successful.

The intertextuality in the music video makes it postmodern because it has clear uses of Bricolage which can be seen in the scene of the male character playing poker and the shots of the characters throwing money onto the middle of the table have a clear reference to the poker scene in 'Lock, Stock and Two Smoking Barrels'.  Furthermore, there are intertextual references to 'Football Factory' through the character which is played by Danny Dyer.  The clear intertectuality in this music video makes it postmodern because it uses the generic conventions of the British gangster genre and the intertextual relay of all British gangster films has brought the typical narrative with it into the music video.  This shows clear elements of postmodernism because it is blurring the boundaries of the British gangter film industry and the music video industry.

Moreover, the video has a lot of social realism through it being shot in urban streets of London and it looks like it is shot in real life.  There is more social realism seen in the scene where the female character is arguing with her family.  These shots denote young, working class people rebelling in shots such as when the male character loses at poker and tries to steal the money that he lost and fight his way out.