ok go-here we go again analysis

The ‘OK GO’ music video is similar to others in its genre, the characters are all dancing in time are generally all in the shot continuously. As the dancers are rotating it means all of them will be at the front at one time in the video, showing each of them it normal within a routine video. This is similar to others but where it changes is that it only has one take and doesn’t cut at all. Giving one shot means that the routine was done in one making the video seem more impressive then other music videos of its type. Having a static camera gives a clear viewing direction and this means that the 4th wall gets broken when the lead dancer and singer looks at the camera when lip syncing to the song. Showing one person for long periods of time represents him as the main singer and he is also the only one singing.
This video is a clear performance based one with not narrative structure in it at all. It stands up to repeated viewing as the dancing is not repetitive and the treadmills give the audience a fascination with the video, so it stands up to repeated viewings.
The visuals are linked in multiple ways to the singing as well as the dancing. It is linked to the singing as actions mimic the words of the song, this is shown the line “jaw to the floor”. This singer then shows his jaw dropping to animate this line. The visuals are linked to the dancing as when the music stops near the beginning the dancers stop moving, then carry on when the music starts. This helps the viewer feel connected with the music.